PAID MEDIA THAT DRIVES REAL GROWTH
I Fix Underperforming Ad Accounts
Senior paid media expertise across Google, Meta, LinkedIn & TikTok, without the agency layers.
Work directly with me from strategy through to execution. No junior account managers, no hand-offs. Just 16+ years of hands-on experience helping brands improve and scale their paid media.
No sales team. You’ll speak directly with me.
What Clients Say
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“We had traditionally relied heavily on distribution partners and Amazon. Expanding into Google and Meta gave us new ways to reach customers directly, scaling RoAS from around 3x to over 8x in just three months and ultimately outperforming Amazon.”
Jan Wouter van Dalen - Anker Portable Chargers
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“Robin built our Meta and Google strategy from the ground up, taking paid acquisition from around break-even to a 5x return on ad spend. He helped build a scalable acquisition engine during a crucial stage of SURI’s growth, before successfully transitioning it back to our in-house team.
Gyve Safavi - SURI Sustainable Toothbrush
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“Robin slotted seamlessly into our team, supporting Paid Search and Paid Social across some of our larger client accounts. His strategic thinking, can-do attitude and depth of experience helped us continue delivering high-performing campaigns for our clients. Nothing was ever too much to ask.”
Hannah Nuza - EssenceMediacom Agency
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“The impact on our Google and Meta performance was visible very quickly. We scaled lead generation, significantly improved lead quality and brought much stronger commercial focus to our paid media, helping drive considerable growth in a highly competitive market.”
Larissa Carstensen - Carasti Car Subscription
HOW I CAN HELP
Turn Paid Media Into Real Growth
From strategy and management to audits, tracking and agency partnerships, here’s how I help businesses and agencies get more from paid media.
Services
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Paid Media Management
Strategy, management and optimisation across Google, Meta, LinkedIn and TikTok.
For businesses that want better performance, stronger commercial results and an experienced pair of hands managing their paid media.
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Paid Media Audits
Find out what’s working, what’s wasting money and what’s holding you back.
A deep dive into your accounts, tracking, structure, spend and performance, with clear priorities on what to fix and where the opportunities are.
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Tracking & Attribution
Better decisions start with better data.
GA4, GTM, conversion tracking, CAPI and attribution troubleshooting to make sure your platforms are measuring and optimising against the conversions that actually matter.
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Agency Partnerships
Senior paid media expertise, without another permanent hire.
I work directly with agencies as a white-label paid media partner, providing strategy and hands-on delivery across their client accounts when they need specialist expertise or additional capacity.
Not Sure What's Going Wrong With Your Ads?
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If you're spending money across Google or Meta but aren't confident you're getting the return you should be, I'll independently review the accounts and show you exactly what's working, what's wasting money and what I'd change.
£1,000 fixed fee
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✔ Immediate performance wins
Quick, actionable fixes you can implement straight away to improve results✔ Identify wasted spend
Pinpoint where budget is being lost across campaigns, audiences, and targeting✔ Fix tracking & structure issues
Uncover gaps in conversion tracking, attribution, and campaign setup✔ Clear roadmap for scaling
A step-by-step plan to turn your account into a consistent revenue driver -
Full account review (Meta & Google)
Campaign structure & funnel setup (TOF / MOF / BOF)
Conversion tracking & attribution accuracy
Audience strategy & targeting approach
Creative direction & messaging gaps
Budget allocation & bidding strategy
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A clear understanding of what’s holding performance back
A prioritised list of what to fix first
Strategic direction on how to scale profitably
Confidence in what’s working vs what’s not
No fluff. No generic reports. Just clear, commercially focused insight.
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Brands already spending on ads but not seeing consistent returns
Businesses working with an agency but lacking clarity or results
Teams looking to scale but unsure what’s holding them back
About Me
You Work Directly With Me
I've spent more than 16 years buying and managing paid media across Google, Meta, LinkedIn and TikTok, working with businesses ranging from ambitious growing brands to household names.
I don't run an agency with layers of account managers and junior teams between you and your campaigns. When you hire me, you work directly with me, from strategy and account structure through to optimisation, tracking and the decisions that ultimately affect performance.
Across my client accounts, I manage more than £500k in monthly media spend, with a focus on the things that actually matter commercially: generating profitable growth, improving lead and customer quality, reducing wasted spend and making sure your advertising can scale sustainably.
I work directly with brands and behind the scenes as a white-label paid media partner for agencies, giving them senior expertise and additional capacity without the commitment of building out an internal paid media team.
Why Work With Me
Hands-on from strategy to execution
I'm personally involved in the strategy, optimisation and decisions that affect your campaigns. Nothing gets passed down to a junior team.16+ years of hands-on experience
I've managed paid media through countless platform changes, new technologies and shifts in consumer behaviour. That experience matters when performance doesn't follow the textbook.Commercial thinking, not vanity metrics
Clicks and platform conversions only matter if they're contributing to the business. I focus on profitability, lead quality, revenue and sustainable growth.Senior expertise without the full-time hire
You get experienced, hands-on paid media expertise without the salary, recruitment costs and overheads of adding a senior specialist internally.Direct platform access
My spend levels give me direct points of contact at Meta, Google and TikTok, providing additional support when account issues or scaling decisions need escalating.No long-term contracts
I believe in earning your business through the quality of the work and the results it produces, not locking you into lengthy agreements.
Paid Media Without the Agency Layers
Whether you're a brand looking for someone senior to take ownership of paid media, or an agency that needs an experienced partner behind the scenes, you'll work directly with me from day one.
Think Your Paid Media Should Be Performing Better?
Let's take a look at what's happening and where the opportunities are.
Brands I’ve Worked With
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PRIME
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SURI
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Gtech
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77 Diamonds
